Sunday, October 19, 2014

Dr. Bronner's Peppermint Soap Label

Back in the day, you bought this soap-- and presumably you still can -- in health food stores. You can also buy it here.

The soap is the best in the world. The labels, the creation of Emmanuel Bronner, son of victims of the Holocaust, make more sense than they at first seem to.

You didn't look at this as another consumer product. At first, you weren't even intending to buy it. But you picked it up and thought, "What the ...?" And kept reading. Hoping FREED has a similar magnetism.